Hi—I’m Dan. I help search marketers earn more.

From Burnout to Breakthrough: My SEO Journey

For nine years, I poured everything into my wedding photography business—until burnout hit. In my early 30s, I found myself at a crossroads. Newly married, I was struggling financially, relying on my wife’s income to cover nearly all our living expenses. We even spent nine tough months living with my parents to save money. But the stress was taking a toll on us. Moving out was essential, but it intensified my drive to make a change.

On December 3, 2018, I took a part-time SEO role. It was humble work, but it marked the start of a journey that would redefine my life.

Learning, Adapting, and Leading

In SEO, I dove headfirst into learning and experimenting—discovering firsthand the difference between theory and practice. The work was challenging, but within a few years, I rose to Team Leader. Then came a new level of learning: transitioning in-house at Optus, where I had to navigate corporate priorities and communicate the value of SEO to stakeholders. Patience, influence, and strategy became as important as technical skills.

Helping Others Realize Their Potential

Today, my goal is to help others find their path in SEO. I’ve walked this road and know its challenges and rewards. Now, I share what I’ve learned so others can not only succeed but thrive in this industry. If SEO is a journey, I’m here to make the path clearer, offering support to those ready to unlock their potential and make a real living in digital marketing.