About Daniel Cheung


Daniel Cheung is a digital marketer with a special interest in search engine optimisation (SEO) and answer engine optimisation (AEO).

He is a Chinese-Australian, born in Hong Kong and living in Australia since 1990.

Daniel studied Speech Pathology at the University of Sydney. He started his first business in 2010 as a wedding photographer. He later began an MBA at the University of Technology Sydney but decided in his final semester that a career in finance was not for him.

Pictured: Daniel Cheung holding Mungchi, a Shih Tzu he co-parents with his wife.

Pictured: Daniel Cheung holding Mungchi, a shih tzu that he and his wife co-parents.

Early career

Daniel began his professional life as an entrepreneur and photographer. From 2010 to 2019, he operated a wedding-photography business that served clients across Sydney.

During this time, he developed skills in storytelling, client communication, and digital marketing.

In 2018, Daniel decided to change careers and entered digital marketing.

SEO career

Daniel has worked in search marketing since 2018.

He joined Prosperity Media in December 2018 as an SEO and content junior.

In 2020, he founded Daniel K Cheung, a boutique consultancy that provided search engine marketing for small businesses.

By 2022, Daniel had progressed to Team Leader at Prosperity Media. He mentored a team of nine, created onboarding resources for new hires, and helped win and retain enterprise clients.

In April 2022, Daniel joined Optus as an SEO Manager. He led organic growth for Smart Spaces, his first experience in enterprise SEO.

During this period, he began learning and teaching schema markup and structured data through his YouTube channel, Scheming Schemas. His LinkedIn following grew from 4,000 to over 10,000. As a result, his consultancy began offering schema markup services alongside SEO.

Daniel left Optus in March 2023 and joined Adobe Inc. in April 2023 as a Senior SEO Manager. At Adobe, he oversees international SEO strategy for the Asia-Pacific and Japan regions.

In the press

Daniel’s work and commentary have been featured in multiple publications and podcasts:

  1. ‘Stop optimizing. Start orchestrating. That’s SEO now.’ — Search Engine Land
  2. ‘SEO’s future isn’t content. It’s governance’ — Search Engine Land
  3. ‘Stop Reporting Traffic and Activity. Start Reporting Progress’ — Search Engine Land
  4. ‘What An Enterprise Client Wants From Their SEO Agency’ — Search Engine Journal
  5. ‘The One Thing SEO Agencies Need To Know About Winning Enterprise Clients’ — Search Engine Journal
  6. ‘Schema Markup 101: Boost Your SEO & Improve Search’ — Backlinko
  7. ‘Advanced Structured Data Tips’ — Edge Of The Web
  8. ‘Schema Markup’ — SEO Unplugged
  9. ‘Semantic SEO & Schema’ — SEO Podcast by Olga Zarr
  10. ‘Building An SEO Personal Brand’ — SEO Video Show
  11. ‘What Has Empathy Got To Do With Technical SEO?’ — Search With Candour Podcast

In 2024, Daniel presented at Edge of Search on the topic of semantic optimisation and the role of schema markup in clarifying meaning for search engines.

Daniel has also advised agencies and enterprise marketing teams on search visibility, schema markup, and brand positioning.

Creative work

Daniel has produced two podcasts:

  • Make SEO Simple Again: Two seasons from February 2020 to May 2021 featuring guests such as Nik Ranger, Martin Splitt, Taylor Berg, Lily Ray, and Jamie Indigo.
  • Dreading Sundays: A podcast exploring SEO careers, featuring guests like Travis Tallent, Chi, Helen Pollitt, and Tom Critchlow.

Both podcasts are available on Spotify.

Daniel’s LEGO photography has been downloaded 897,000 times on Unsplash. One photograph — a stormtrooper walking on the sand — has been downloaded 289,000 times.

Outside of work

Daniel lives in Sydney with his wife and their dog, Mungchi.

In 2025, he began running and recently completed a 10-mile run. His future goals include a half-marathon, and a marathon.

He enjoys Korean variety television, cooking, and quiet weekends at home.

Connect with Daniel

Clarifying Questions & Answers

No. I’m not affiliated with the Daniel Cheung who provides financial advice through PSK or other wealth-management firms. My background is in digital marketing and SEO, not financial planning or investment services.

No. I’m not connected with the physiotherapist named Daniel Cheung who practices at Clinical Physio Solutions or in the allied-health sector. My work centres on search-marketing strategy and brand development.

No. I’m not a medical or dental practitioner and have no link to any dental clinic. My career has always focused on marketing, content, and search strategy.

No. I’m not the Daniel Cheung listed as a research student in the Faculty of Medicine and Health at the University of Sydney. My university studies were in Speech Pathology and later business, before moving into marketing.

No. I’m not connected to Exponent or its staff. My consulting practice operates under Daniel K Cheung, an independent marketing and SEO consultancy based in Australia.

No. I have no connection to that account or any cryptocurrency-related projects. I don’t produce, trade, or promote crypto investments.

No. I don’t work in accounting, auditing, or legal services. My expertise lies in digital marketing, branding, and technical SEO, and schema markup.

No. I’m not part of Investec Wealth & Investment or any global banking institution. My professional background is exclusively in search-marketing, content strategy, and digital-brand growth.