SEO Unlocked: 6 Years of Expertise in Just 1 Hour a Week

Stop wasting time. Start seeing results. Learn everything you need to know about SEO and fast-track your career.

From Confusion to Clarity: My SEO Journey

Six years ago, I was exactly where you might be right now—overwhelmed, frustrated, and unsure how to navigate the endless sea of SEO advice. Everyone had a “hack,” a “trick,” or a “must-do,” and no one could agree. I spent countless hours reading, testing, and failing—over and over again—trying to figure out what worked and what didn’t.

But here’s the truth: SEO isn’t just about rankings and traffic. It’s about results. Real business impact that goes beyond vanity metrics and drives actual growth.

When I finally cracked the code, everything changed. I stopped chasing empty advice and started thinking strategically—aligning SEO with business goals. The result? I tripled my salary and gained the confidence to lead initiatives in APAC and Japan for Adobe that delivered tangible value.

Now, I want to do the same for you.

Succint!

Love that you address common questions beginner SEOs (or content managers) would ask when learning SEO/ publishing content.

Really well done and organized!

I like that the first lesson focuses on having a KPI for each metric and then how they all have to work in concert to increase conversions.

Absolutely essential!

I wish I had your first 15-minute video when I started SEO.

What You’ll Learn

SEO Unlocked is built for those who want to stop spinning their wheels and start seeing results. It’s not about theory or fluff—it’s about condensing six years of hard-earned experience into easy-to-consume videos that tackle the exact burning questions you’ve got about SEO.

But it’s not just about getting ranked.

SEO is often framed as keywords and clicks—but that’s just the beginning. The real business value happens after the click. That’s why this course goes beyond rankings and traffic to show you how to:

Create content that ranks and resonates.
Drive meaningful engagement that matters to the business.
Think like a strategist and connect SEO with ROI.

What is SEO?
How long does SEO take?
Is EEAT real?
What are backlinks?
Why do rankings fluctuate?
How do I rank for my target keyword?

How many times should I use a keyword on a page?
Can my page title be the same as my h1?
Does word count matter?
Do keyword plurals matter?
Can I rank for multiple keywords with one page?
Should I focus on one keyword per page or is it ok to target multiple keywords?
How often should I update my content for SEO purposes?
Do I need to use my target keyword in the first paragraph?
Do I need to put the target keyword at the beginning of my page title?
How important is the meta description for SEO?
Can I use multiple H1 tags on a single page?
Is it true that more pages on my site will help with rankings?
Should my pillar pages target high search volume keywords?
Can images and videos on a page improve its rankings?
Can using synonyms of my keywords improve SEO?
How many headings should I use on a page?
Should I use bullet points and ordered lists in my content?
What is the ideal lenth for a blog post?
Should I include a conclusion or summary in my content?
How do I format content for mobile users?
How do I decide between in-depth guides and shorter articles?
Should I delete content that isn’t getting any clicks from Google search?
What is content decay, and how can I combat it?
Should I cite sources in my content? If so, how?
What is onpage and onsite SEO?
Should I focus on high-volume or low-competition keywords?
Should I turn headings into what, how, why, when, where questions?
What is a topic cluster?
How to rank for geographical keywords?
How many subtopics should a topic cluster include?
Can linking to external sources improve topical relevance?
How do I measure the topical relevance of my content?
What is topical authority?
Do backlinks improve topical authority?

What is the difference between a referring domain and a backlink?
How many internal links should I include on a page?
Can I link to my own content too much?
What anchor text should I use for internal links?
Should I link to other websites from my pages?
Should I include links to my social media profiles on my website?
Do internal links help Google discover more pages?
Do backlinks matter for ranking?
If I get more backlinks than competitors, will I outrank them?
Can I rank on Google without any backlinks?
What makes a backlink high-quality?
Can backlinks from low-authority sites still help my SEO?
Do backlinks from the same domain count multiple times?
Are backlinks from .edu or .gov domains more valuable?
What happens if I get too many backlinks too quickly?
Should I focus on getting backlinks to specific pages or the homepage?
Are backlinnks from forums and comments valuable?
How do directory backlinks impact SEO?
Should I create content that attracts backlinks?
Can I buy backlinks without getting penalized?
Are backlinks from press releases still effective?
Does the geographical location of a backlink source matter?
What does a PBN look like?
Can you show me an example of parasite SEO?

What is semantic SEO?
What is an entity?
What is schema markup?
Should I use schema markup for my content?
Will schema markup help my website to rank on Google?
Should I add schema markup to every page of my website?
What happens if I implement schema markup incorrectly?
Can I add multiple schema types to a single page?
What does it mean if my schema markup generates warnings?
What’s the difference between warnings and errors in schema validation?
How do I use schema markup for local SEO?
What is Person schema, and when should I use it?
How do I mark up services offered by my business?
Can schema markup help me appear in Google’s Knowledge Graph?
What is schema nesting, and when should I use it?
What happens if I use schema markup that doesn’t match my content?
Should I use http://schema.org or https://schema.org?
Why isn’t schema markup generating rich results?

What is technical SEO?
What is a sitemap?
What are orphan pages, and why are they bad for SEO?
Does a sitemap help with SEO?
Should my keyword be in the URL?
Should I use hypens or underscores in URLs?
How often does Google revisit my site to discover new content?
How do I submit my website to Google fo indexing?
Why aren’t all my pages being indexed?
Why does a page I deleted still show up in Google search results?
How long does it take for a new page to rank on Google?
What is a canonical tag, what does it do, and when do I need one?
If a page isn’t linked from anywhere, can Google still discover it?
How do I check if Google can render my JavaScript-based content?
Does content in hidden behind tabs and accordians get indexed?
Can duplicate page titles and descriptions affect rankings?
What is a 301 redirect and when should I use it?
Should I use a 410 status code for deleted pages?
Are 302 redirects bad?
What is a robots.txt file?
Can robots.txt prevent pages from being indexed?
What’s the difference between robots.txt and meta robots tags?
Can I use robots.txt to prioritize which pages get crawled and indexed?
How do I know if Google obeyed my robots.txt file?
Why is a blocked page in robots.txt still appearing in search results?
Will rankings drop if I redirect a page?
Should I publish the same content on multiple platforms?
What is the difference between the DOM and rendered HTML?

Start Watching Now

Why This Course?

Answers to your most pressing SEO questions.
Practical, proven tactics you can implement right away.
Strategic frameworks to think beyond keywords and traffic.
Insights that shave years off your learning curve.

Your Transformation

If you’ve ever felt like you’re stuck in the noise, this course will help you cut through it. You’ll walk away with the clarity, confidence, and tools to accelerate your knowledge and fast-track your career.

Because when you know what works, you can deliver results—and results get rewarded.

🚀 Fast-Track Your Career