Follow the exact processes and frameworks that I have used to achieve long term results for my clients.
Learn how to:
- research, plan, write publish content that Google will understand and reward
- ensure the content can be found by search engines
- verify that Google can see the content
- mirror important content with schema markup
- diagnose issues with ranking, and
- leverage schema markup for semantic SEO.
When to use ‘mentions’ vs ‘about’ in your schema markup
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Filed under: Semantic SEO, JSON-LD
How to perform your own comprehensive EEAT audit (through the lens of a machine)
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Filed under: SEO
How to assess the quality of any backlink (paid, earned, sponsored or otherwise)
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Filed under: Link Building, SEO
How to write JSON-LD code (from start to finish) for maximum semantic SEO gains
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Filed under: JSON-LD, Semantic SEO
Schema markup guide: Everything you’ll need to know to be prepared for the future of semantic search
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Filed under: Semantic SEO, JSON-LD
How to nest FAQPage schema to Article or WebPage schema Type
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Filed under: JSON-LD, Semantic SEO
Post-publishing checklist: Give your content the boost it deserves
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Filed under: SEO
Boost the EEAT of your YMYL content with entity SEO using my schema markup templates
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Filed under: Semantic SEO, JSON-LD
How to describe a SaaS product with schema markup
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Filed under: JSON-LD, Semantic SEO
The best product category page optimisation checklist you’ll find on the internet
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Filed under: SEO, Technical SEO
How to do semantic SEO using nothing but JSON-LD and schema.org vocabulary (in 6 steps)
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Filed under: Semantic SEO, JSON-LD
How (and when) to use SignificantLink and RelatedLink schema properties for internal linking
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Filed under: Semantic SEO, JSON-LD, SEO
How to diagnose and fix ‘Crawled – currently not indexed’ pages
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Filed under: Indexing, SEO, Technical SEO
Why do WebP and WebM files show up as ‘Crawled – currently not indexed’ in Google Search Console?
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Filed under: Technical SEO, Indexing, SEO
How to crawl a JavaScript (or React) website with Screaming Frog
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Filed under: SEO, Technical SEO
How to use Organization schema correctly to its fullest potential
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Filed under: JSON-LD, Semantic SEO
Homepage schema markup best practices
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Filed under: JSON-LD, Semantic SEO
How to audit a website’s sitemap to identify and fix crawling and indexing issues
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Filed under: Technical SEO, Crawling, Indexing, SEO
How to audit a robots.txt file for crawling issues
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Filed under: Technical SEO, Crawling, SEO
How to use crawl stats in Google Search Console to identify technical SEO issues
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Filed under: Technical SEO, Crawling, SEO
Use this template for search engine optimised content writing without needing to know SEO
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Filed under: User Intent, SEO
XML sitemap best practices for SEO so that you can get the most out of them
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Filed under: Crawling, Indexing, SEO, Technical SEO