Journal of an Enterprise SEO

If your strategy relies solely on SEO, you’re in a codependent relationship. Here’s how to break free and build a marketing plan that works for you.

If you’re not breaking things, you’re not growing. Mistakes? I crave them. Because the fastest way to get better is by screwing up, feeling the heat, and coming out stronger.

Most people think interviews are about proving qualifications, but they’re dead wrong. The real question isn’t, “Can you do the job?” but “Do I want this person on my team?”

Winning an enterprise account? That’s just the beginning. The real challenge? Keeping it.

They came for spammers. They came for bloggers. Now they’re coming for your content.

Started SEO in my 30s — no fancy head start, just grit, a strong ‘why,’ and one skill that changed everything: empathy.

There is not a single accurate forecast. There is no such thing. All you need is a methodology and conviction.

Your subject matter expertise is partly why you got the job in the first place. Who you know will help make it happen, but only if your plan aligns with their goals.

Many SEOs think in-house SEO is boring. Perhaps, if you’re someone who wants to chase the cutting edge of what works using the latest and greatest toolset, I can see your point of view. But in-house SEO, in particular, enterprise SEO is a whole different beast, and I’m all for it.