Journal of an Enterprise SEO
Practical tips and insights helping you ladder up and earn more.
Every Sunday, you’ll get at least one actionable tip to monetize your SEO knowledge.
Previous Issues of Journal of an Enterprise SEO
#16 What If We Were Never Supposed To Manipulate Search Results?
AI is rewriting the rules of search, forcing SEOs to rethink manipulation and focus on building brands that truly add value.
#15 Your Next Promotion Isn’t About How Hard You Work. It’s About How Smart You Play The Game
If you’re treating your 1:1 as a weekly chore, you’re doing it wrong.
#14 What I’m Doing Differently In 2025
SEO is dead. Keywords are a lie. Schema markup? Pointless. If you’re still playing the old SEO game in 2025, you’re losing.
#13 Do You Need to Know Technical SEO to Be an SEO?
Avoiding technical SEO cost me confidence, opportunities, and nearly my career. Here’s why every SEO needs to embrace it—and how you can start today.
#12 “No” Isn’t Personal—It’s Just Part of the Process
“No” isn’t the end—it’s an opportunity.
Learn how I turned rejection in enterprise SEO into my biggest advantage.
#11 How to Cut Through the Bullshit
Most enterprise SEO projects don’t fail because your strategy was wrong. They fail because you couldn’t navigate the politics to get it done.
#10 Why $60K to $220K Isn’t About Hard Work—It’s About Smart Work
Specialists are stuck. Generalists are ignored. Both are losing. I found a third way—and it’s how I went from $60K to $220K in five years.
#9 Google Is Not Your Friend (And Never Was)
If your strategy relies solely on SEO, you’re in a codependent relationship. Here’s how to break free and build a marketing plan that works for you.
#8 Mistakes I Want—No, NEED You To Make ASAP
If you’re not breaking things, you’re not growing.
Mistakes? I crave them. Because the fastest way to get better is by screwing up, feeling the heat, and coming out stronger.
#7 The Interview Trap Everyone Falls Into (And How to Get Out of It)
Most people think interviews are about proving qualifications, but they’re dead wrong. The real question isn’t, “Can you do the job?” but “Do I want this person on my team?”
#6 Dumb Things Agencies Do That Get Them Fired
Winning an enterprise account? That’s just the beginning. The real challenge? Keeping it.
#5 SEO Is Dead, Long Live SEO!
They came for spammers. They came for bloggers. Now they’re coming for your content.
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a new issue drops every sunday