Where should Organization and Person schema type exist on a website?
Most of the internet’s structured data markup is missing, blatantly wrong, or incomplete.
Take bridal company Grace Loves Lace for example – according to Ahrefs, the homepage alone brings in half a million organic visits per year (mostly through branded searches). And while this is nothing to scoff at, imagine how much stronger its other pages would perform if they had the most basic of schema markup across their major webpages?
Semantic SEO is an effective way for affiliate websites, niche websites, and newly published domains to remove ambiguity and uncertainty for search engines.
Reduced ambiguity and uncertainty allows search engines to trust who you are, what you represent, and the content you publish.
This is exactly what I set out to do in this episode of Scheming Schemas.
Here is the JSON-LD from the video:
{
"@context":"https://schema.org",
"@graph":[
{
"@type":"WebPage",
"url":"https://graceloveslace.com.au/",
"@id":"https://graceloveslace.com.au/#webpage",
"headline":"Grace Loves Lace AU | Australian Wedding Dresses | Bridal Boutique",
"description":"For the women of style, substance & passion. Grace Loves Lace specialise in unique, luxurious & comfortable wedding dresses. Handmade in Australia.",
"mentions":{
"@type":"thing",
"name":"wedding dress",
"@id":"https://www.wikidata.org/wiki/Q170063"
},
"relatedLink":[
"https://graceloveslace.com.au/collections/veils-hair",
"https://graceloveslace.com.au/collections/bridesmaids-occasionwear",
"https://graceloveslace.com.au/collections/shoes-accessories"
],
"significantLink":"https://graceloveslace.com.au/collections/wedding-dresses",
"about":{
"@type":"Organization",
"@id":"https://graceloveslace.com.au/#organization"
},
"publisher":{
"@type":"Organization",
"@id":"https://graceloveslace.com.au/#organization"
},
"isPartOf":{
"@type":"Website",
"name":"Grace Loves Lace AU | Australian Wedding Dresses | Bridal Boutique",
"url":"https://graceloveslace.com.au/",
"@id":"https://graceloveslace.com.au/#website",
"publisher":{
"@type":"Organization",
"@id":"https://graceloveslace.com.au/#organization"
}
}
},
{
"@type":"Organization",
"name":"Grace Loves Lace Pty Ltd",
"alternateName":"Grace Loves Lace",
"url":"https://graceloveslace.com.au/",
"@id":"https://graceloveslace.com.au/#organization",
"founder":{
"@type":"Person",
"name":"Megan Ziems",
"sameAs":"https://www.linkedin.com/in/megan-ziems/",
"affiliation":{
"@type":"Organization",
"@id":"https://graceloveslace.com.au/#organization"
},
"image":"https://cdn.shopify.com/s/files/1/0588/9776/0420/files/Grace-loves-lace_letter-from-Meg.jpg?v=1653022702"
},
"email":"[email protected]",
"telephone":"+6175520200024",
"taxID":"76161870944"
}
]
}
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