Taking FAQPage schema markup to the next level (if you dare)

Most of you use FAQPage schema markup for rich results.

But what if you discard the notion of rich results altogether for just one minute and consider how you can leverage the question and answer format of FAQPage schema into a ‘hack’ to help search engines better understand your long-form content?

Crazy right?

Maybe.

But, I did it, for this particular blog post entitled ‘How to rank for head term keywords via content and internal links’.

In this episode of Scheming Schemas, I show you the behind-the-scenes of how I marked up the blog post with FAQPage schema.

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