Daniel K Cheung is a B2B SEO professional.

Turning non-brand discovery into brand demand—and brand demand into revenue.

ABOUT ME


I’m Daniel K Cheung, and I didn’t take the conventional path into SEO.

For nearly a decade, I ran my own wedding photography business—building a brand, chasing clients, and learning the hard way what burnout feels like. By my early 30s, I was newly married, financially stretched, and living with my parents to stay afloat. Something had to change.

On December 3, 2018, it did. I took a modest part-time SEO role—just a foot in the door. But that door led to a career I never saw coming, and one that’s fundamentally reshaped how I see marketing, sales, and business growth.

Why B2B SEO isn’t what you think it is

Most people hear “SEO” and think keywords, backlinks, and blog content. That’s not B2B.

In the enterprise world, SEO is about influence. It’s about building relationships between Product, Marketing, and Sales. Defining real business problems—before chasing solutions. Breaking down silos to create seamless customer journeys.

Why does this matter? Because in B2B, people don’t buy from websites. They buy from people.
And before a deal is closed, a champion inside that organisation has to believe—truly believe—that saying yes to you is worth the personal risk.

That’s the real job of B2B SEO. Elevate the brand. Reduce friction. Build internal confidence.

Where I am now

Today, I lead search for the APAC and Japan regions within Adobe’s Digital Experience business, working alongside global teams to solve complex go-to-market challenges. Before that, I honed my craft in-house at Optus, learning how to navigate corporate priorities and influence decisions that don’t always come down to data alone.

The throughline? It’s always about people.
And when you master that, organic growth becomes inevitable.

Daniel has been featured in:

  1. ‘What An Enterprise Client Wants From Their SEO Agency’—Search Engine Journal
  2. ‘The One Thing SEO Agencies Need To Know About Winning Enterprise Clients’—Search Engine Journal
  3. ‘Schema Markup 101: Boost Your SEO & Improve Search’—Backlinko
  4. ‘Advanced Structured Data Tips’—Edge Of The Web
  5. ‘Schema Markup’—SEO Unplugged
  6. ‘Semantic SEO & Schema’—SEO Podcast by Olga Zarr
  7. ‘Building An SEO Personal Brand’—SEO Video Show
  8. ‘What Has Empathy Got To Do With Technical SEO?’—Search With Candour Podcast