Musings

Sales and marketing are not enemies. The boundary is. The most expensive fiction in modern B2B is the belief that marketing and sales are separate realities rather than one commercial system with two sets of excuses.

After two decades of optimising content for global discoverability, AI may be forcing us to rethink what discoverability means in the first place.

As machines become the primary interpreters of information, organizations face a new competitive challenge: remaining legible under machine interpretation, not just human navigation.

What Google's guidance on AI search actually says when you read it as platform strategy, not publishing advice.

Stripping away the tactics, the visibility outcomes, and the theatre of recommendations — what does SEO actually mean?

A 16-step framework for the perfect AI SEO landing page just walked into a pub. Nobody asked who the human was.

How the modern web collapsed information and commerce into one surface — and what it would take to build the distinction back in.

The framework is correct. The problem is sequencing — and who goes and tells whom.

On replatforming my website, vibe-coding my first web app, and discovering that the oldest way to learn might be the most useful thing AI has given me.